In a February report BCG claims the future of sports business belongs to organizations that treat fan engagement as a core commercial engine:

1. Direct fan relationships are now the biggest commercial differentiator;
2. First party fan identity is the new currency;
3. Engagement must be continuous, not just game-day moments.

This is a massive opportunity for the big teams.

But for the 95% of global sports teams operating outside of the elite leagues struggling for resources in the absence of big media contracts?

Their very survival may be at stake without new sources of revenue.

Enter Plus.Fan, the Fan Engagement Operating System for the 95%

We are already working with 23 teams in 9 countries across 5 sports.

Our revenue share model means more connection, more data, and more revenue for teams with no upfront cost.

Pitch

Plus.Fan is a turnkey fan engagement and membership platform built specifically for sports that is quick to launch, easy to use, and requires no additional resources for most teams.

We help teams:

1. Build free and paid membership programs for fans;
2. Engage fans beyond the arena and collect 1st party data;
3. Streamline content creation, distribution and management;
4. Deliver behind the scenes content and insider experiences.

The core of the platform is a highly flexible membership platform that automates resource intensive tasks like sign-ups, renewals, upsells, payment, and customer support.

Content creation, management, and distribution features makes it easy for teams to create new or use existing content and push it across Plus.Fan and social media platforms, driving fan monetization without sacrificing reach or awareness goals.

Our mobile app augments the fan experience, with live game updates, rosters, and schedules, while providing easy access to behind the scenes content not available elsewhere.

The Plus.Fan Playbook, in development, will leverage AI to develop and execute a customized engagement plan for each team, providing match previews, recaps, in game posts, and other content, while our Personalization Engine will leverage engagement data and analytics to drive a stronger fan experience.

With Plus.Fan, mid-tier sports teams around the world have a secret fan engagement weapon built specifically for their high pressure, fast paced, and low resource environments. Some call us Patreon for Sports.

Problem

95% of global sports teams operate outside of the elite leagues. Without large media contracts, they often struggle for resources.

Many depend on sponsors for 30% or more of their revenue, and those sponsors are increasingly looking for performance metrics to justify their investment. With limited fan data, teams have a significant portion of their revenue at risk.

At the same time, 82% of fans say they want more connection to their teams and will spend more money if they felt more connected.

Fans want more, but short on data, short on resources, short on budget, the 95% are struggling to give them what they want.

Solution

Teams can set up multiple membership tiers using our platform, with no technical skills needed and no new resources Our AI-driven playbook, in development builds a customized and complete fan engagement plan for a team with assignable tasks, actions and content recommendations in just 15 minutes.

Whether using the mobile app or the desktop version, Plus.Fan is similar to a social media feed, but without the noise.

For fans that means no cat videos, no ads for jeans, no distractions. Just great insider experiences.

For teams, this means new revenue, no ads for their sponsor’s competitors, and first party, permission based data on everyone that engages with Plus.Fan.

Market Opportunity

We all know that sports market is massive, with some estimates suggesting more than 3.5 billion global sports fans. The global sports fan engagement market alone was estimated at $6.1 billion in 2025, growing at a CAGR of over 15%.

What most do not realize, is that 95% of global sports teams compete outside the bright lights of the elite leagues. That's where Plus.Fan is focused.

We have four core markets:

1. Mid-tier European clubs
2. Secondary sports and teams in US and Canada
3. US College market
4. India, primarily cricket

Within these four segments, there are nearly 30 million fans and 20,000 teams.

Despite the opportunity the 95% represents, there's not a lot of competitors for their business. Most players either offer point solutions - they do one or two things well, for example ticketing, video distribution, or merchandising, or they offer high cost platforms that only the largest, most well resourced organizations can deploy.

Plus.Fan sits in the top right corner, offering a platform with broad capabilities and a business model that works for the 95% of teams outside the elite leagues.

Revenue & GTM Model Based on Partnership

With no upfront cost or ongoing fees to teams, our incentives are completely aligned with our teams. Fans pay a monthly or annual membership for exclusive insider access and benefits. Plus.Fan shares that revenue with the team, keeping a share for ourselves.

When Fans Win, Teams Win and Plus.Fan Wins.

Our product roadmap has been driven by feedback from our teams. While we initially launched with a highly flexible membership platform that allowed teams to easily gate content for various audiences, subsequent features have been focused on solving existing pain points for clients.

In the future, some of these features will carry fees, providing greater functionality for those that need it, but still maintaining the no cost/rev share model that will drive our install base.

The Plus.Fan revenue model is scalable and repeatable as increased team adoption drives higher subscriber acquisition while platform development costs remain relatively fixed.

Growth drivers include:

Once the Plus.Fan Playbook is fully launched with millions of data points from members, teams and games, all contributing to the development of the AI model, it will become a unique engine to fuel the fan engagement strategies and plans for teams of all sizes.

Traction

Plus.Fan has shown early traction worldwide with teams hailing from different sporting disciplines and all corners of the globe. The roster of more than 20 teams includes:

1. Carrick Rangers FC (Northern Ireland Football League Premiership)
2. Gaur Gorakhpur Lions (2025 UPT20 champions, India professional cricket)
3. Worcester Bravehearts (USA futures baseball league)
4. Fife Flyers (oldest team in UK’s Elite Ice Hockey League)
5. York City FC (UK National League Football Club)
6. Brooklyn FC (USA soccer): women’s USL Super League (launching men in 2026)

Plus.Fan has added new teams at a rate of over one per month since launch Jand has a robust current pipeline expected to accelerate the growth across teams and sports. This indicates broad market validation across geographies and sports categories.

Carrick Rangers FC Chairman, Peter Clarke, noted: “Plus.Fan is a game-changer for our supporters.”

Use of Funds

Our target raise is $750K from all sources. This will bring us through version 3 of the platform (AI Content Creation ) and deep into version 4 development (Personalization Engine). It will also help us accelerate team acquisition and build the processes to support scale on our way to a 5 year goal of over 1,000 teams.

In December of 2025, Plus.Fan was accepted into the JumpStart Ventures Trailblazer Software Accelerator. The program is highly selective - accepting only 7% of applicants - and focuses on startups that they believe will be venture capital ready in 12 months or less.

In addition to significant subject matter expertise in areas including finance, go-to-market, marketing and product, JumpStart has provided $50,000 in non-dilutive (no equity exchanged) funding. We have also received $27K in non-dilutive funding as part of the Dayton Entrepreneurial Services Program.

Both of these programs offer significant validation of our belief that Plus.Fan is building the Fan Engagement Operating System for the 95%.

Our Team

We are experienced operators with both deep corporate and startup experience, including successfully building and exiting Slatwall Commerce in 2021.

Just as importantly, we have known and worked together for decades. We know how to get things done, how to disagree, and exactly what to expect when things get hard.

Own a share of the Future of Sports Fan Engagement

Plus.Fan is building the fan engagement operating system for the 95% of global sports teams that operate outside the elite leagues. We're transforming how they engage their fans, giving them more engagement, more data, and more revenue.

Join us today.

Disclaimer:

Investment involves substantial risk and is suitable only for investors who can afford to lose their entire investment. Forward-looking statements are based on current expectations, and actual results may differ materially from projections due to market conditions, competitive factors, and execution risks. Projected team acquisition growth depends on market conditions, partnership development success, and execution capabilities. Future growth cannot be guaranteed.